Thomas joins Dobbies marketing team

He joins from Costa Coffee.

Phil Thomas has joined Dobbies as its new chief marketing officer (CMO). He joins from Costa Coffee, where he held the same role for the past three years.

Thomas brings over 30 years of wide-ranging marketing experience in both retail and consumer goods. Before his time at Costa, he similarly was CMO at Greene King, and prior to that held numerous marketing roles in Reckitt Benckiser and Procter & Gamble, both in the UK and internationally.

Thomas will be responsible for all of Dobbies’ customer and marketing activity. He will also leverage the company’s renewed brand purpose and values, to help create engaging communication and customer experiences.

David Robinson, chief executive officer of Dobbies, said: “Phil is a very experienced marketing operator who will drive our goal of communicating our focus on garden living through all of our marketing. His extensive knowledge of UK retail and product marketing will be invaluable to delivering on our strategy.”

Thomas added: “I’m excited to be joining. I look forward to working with David, the leadership team and all Dobbies’ colleagues to help grow the business by building the brand and further enhancing our customer experience.”

His appointment comes as customer director Louise Niven steps down from her role to go on maternity leave.

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