Délifrance releases new sandwich report
Half of British consumers are eating sandwiches out of home more frequently than they were a year ago, according to a new report from Délifrance.
Half of British consumers are eating sandwiches out of home more frequently than they were a year ago, according to a new report from Délifrance, with taste, quality and convenience being key drivers of this growth. The company’s new Prove It: The Trends Driving Sandwich Consumption in 2026 highlights the key components of this rising consumption, as expanding dayparts and evolving expectations around quality and format propel the UK sandwich market into a period of renewed growth.
Nearly two-thirds (63%) of consumers associate freshly made sandwiches with great taste and 39% say the dough of the carrier influences how tasty a sandwich is. Convenience is also key, with 47% of consumers citing ease and accessibility as being the main factors that influence them to purchase sandwiches.
'Changing lifestyles'
Stéphanie Brillouet, marketing director for Délifrance, said: “This is a clear sign that the simple, versatile sandwich is keeping pace with changing lifestyles. Far from being limited to lunch, they are now appearing across multiple dayparts, from breakfast to dinner, and increasingly being served as a convenient, satisfying option for busy households, young professionals and on-the-go consumers.”
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