Deposit Return Scheme evolves into Exchange for Change
The not-for-profit organisation says the new identity marks a significant milestone in the rollout of the scheme.
The UK Deposit Management Organisation has revealed its new trading name, Exchange for Change, for the UK’s Deposit Return Scheme across England, Scotland and Northern Ireland. The not-for-profit organisation says the new identity marks a significant milestone in the rollout of the scheme, which is scheduled to go live in October 2027.
The name Exchange for Change is designed to reflect the core principle of the Deposit Return Scheme: a simple exchange where people return their empty drinks containers to reclaim their deposit, and the wider impact that simple action has in reducing litter and keeping communities clean.
As part of this next phase of development, Exchange for Change has unveiled a new brand icon that will appear on all in-scope bottles, cans and return points associated with the Deposit Return Scheme. The icon has been designed to become the single, recognisable identifier of the scheme, making it easy for people to spot participating containers and return locations at a glance.
Supporting businesses
Exchange for Change will work closely with drinks producers, retailers, wholesalers and hospitality to support the adoption of the scheme logo on labels and packaging. Formal issuance of the scheme logo and detailed guidance on how and when to apply it – including placement, sizing and approved formats - will be shared in the coming weeks.
Under the regulations, the logo will be a required part of container design for drinks included in the scheme (PET plastic, aluminium and steel, 150ml-3l), helping customers recognise in-scope items and understand how to return them.
Russell Davies, chief executive officer of Exchange for Change, said: “Our new name reflects what this scheme is about: making a simple change that has the power to transform streets, communities and recycling habits across the UK. The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities.
“We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for everyone.”
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